LeapFish released a new traditional, social and real-time search experience today.
I think a lot of people will perceive this as a release of "just another search engine" if they just read a press release or post and fail to go to the site. That couldn't be further from the truth with this new version of LeapFish. This is the first search engine that allows socialization of all discovered content at the click of a button.
Social media adoption is at unprecedented levels and content is truly becoming "king" as engines like LeapFish allow a simple sharing mechanism that is integrated into the search stream.
From the Press Release:
“Aside from the Web’s growing size and variety there is an emerging duality of “real-time” and “traditional,” which now requires a completely different search experience. One that includes both the content and the “contributor” in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web,” said Ben Behrouzi."
This, in my opinion, was the missing step to a much larger movement in the search industry that is now moving away from static links and search results to a more dynamic search and socialization experience.
The best part of this release is that the combined searching and sharing functionality is only one of the incredibly innovative features that users will have access to when using LeapFish. My favorite feature is the customizable homepage that have feature-rich proprietary Twitter and Facebook apps that allow me to interact with my social communities without leaving my "personal dashboard to the web".
Go to http://www.leapfish.com/ dive into this new experience and start Living the Web.
Why "WE" Will Change the Web
The internet has always changed at a rapid pace. Recently (in the past 2 years) there has been a growing movement of real-time user generated interactions and content that is creating a completely new "internet" fueled by twitter, facebook and social media, essentially being fueled by "US".
Ben Behrouzi, posted an article today that captures the movement of the real-time web and how there is a need for integrating and sharing this new mountain of content that is created daily and how "WE" are creating the new "Web that will take the form of a living breathing database".
Excerpt from the article: Real-Time Search - 5 Reasons Why “We” Will Change the Web
"What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web."
The new web will require new tools to address the bottoms up approach to content and interactions that occur in real-time. Ben Behrouzi does an excellent job of giving us a sneak preview as to why this movement is critically important to the search industry and how "WE" are influencing the internet today.
Crush It! Is Cool...
I've always been a Gary V fan and I have enjoyed his principles and philosophies that he lives publicly. His new book "Crush It!" just hit the streets - its excellent and you get a deeper understanding of his philosophies as well as get some insight into what makes Gary tick.Gary is real, unabashed and raw at times but THAT is what makes Gary who he is and why he is so loyally followed (and not just on twitter).
It's a fast read and you can pull some great nuggets from it if you are engaged in the online world or not. This is truly a book on "life-lessons" rather than just "online lessons".
His section on Authenticity is something that those online (and offline) really need to read and live - here is an excerpt from the book:
"If you want to dominate the social media game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind of hustle necessary to crush it"
Gary lives life on his terms and his authenticity blares through the usual "stuff" we see online.
Get his book, read it and then go out and do what you were designed to do - "Crush it!"
Business Athletes via Ben Behrouzi & Maverick Entrepreneurs - Cut from the same Cloth
I just read a great post, 10 signs of a Business Athlete, by Ben Behrouzi on his MaxStartup blog. He speaks to hiring Business Athletes rather than just hiring employee's. I like this one the best "#6 In any business, its important for team members to be able to make quick decisions with less than 100% of the necessary information"
Yanik Silver, cut from the same type of entrepreneurial cloth, also touched on a similar subject with his post about Maverick Entrepreneurs. This one is the best in my opinion "#20 Focus most of your time on your core strengths and less time working in areas you suck at."
Do you want to find out what it takes to have the edge in life? Read these two posts, print them out and put them up on your wall and read them everyday. The Business Athletes & Maverick Entrepreneurs won't need to do this because they already live it daily. But those that aspire to be a Business Athlete & Maverick Entrepreneur can't miss this opportunity to discover what their true potential is.
Yanik Silver, cut from the same type of entrepreneurial cloth, also touched on a similar subject with his post about Maverick Entrepreneurs. This one is the best in my opinion "#20 Focus most of your time on your core strengths and less time working in areas you suck at."
Do you want to find out what it takes to have the edge in life? Read these two posts, print them out and put them up on your wall and read them everyday. The Business Athletes & Maverick Entrepreneurs won't need to do this because they already live it daily. But those that aspire to be a Business Athlete & Maverick Entrepreneur can't miss this opportunity to discover what their true potential is.
Ben Behrouzi of LeapFish Interviewed by Search Cowboys
Ben Behrouzi, CEO of LeapFish, was interviewed by the Search Cowboys blog last week. It is a deeper discussion of where LeapFish is going and why LeapFish is not just a meta-search engine or another aggegator in a sea of new engines that are appearing on a regular basis.
Ben Behrouzi in a quote to Search Cowboys makes it very clear where he believes search is going and especially where LeapFish is going to focus;
Search is heating up with a Microsoft/Yahoo partnership that was just sealed, Twitters new homepage and Google slowly sneaking in new features. Search is also evolving into a fresh, new, real-time and engaging experience for the user.
Read the rest of the interview at the LeapFish Blog
Ben Behrouzi in a quote to Search Cowboys makes it very clear where he believes search is going and especially where LeapFish is going to focus;
"We live in a time with a very multimedia and sophisticated Internet and we believe its time our search tools function in a similar way. LeapFish is undertaking a progressive and systematic application of advancements and innovations in search over the next several years that empowers users with the ability to access more of the multimedia web as well as interact with the data they find in a whole new way"
Search is heating up with a Microsoft/Yahoo partnership that was just sealed, Twitters new homepage and Google slowly sneaking in new features. Search is also evolving into a fresh, new, real-time and engaging experience for the user.
Read the rest of the interview at the LeapFish Blog
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